If you clicked because of the donuts I need to disappoint you, because this article is about information graphics — which is almost as awesome as donuts though if you ask me, not to mention healthier!


Every day we are bombarded with an overwhelming amount of it. Before the invention of the internet, the biggest challenge for people was to find and gain access to the desired information. Now, after the digital revolution, we are confronted with a new problem — filtering and understanding it.

This is where information graphics come into play! Information graphics are a visual interpretation of complex data. And what does this mean for us designers? Our job includes collecting and understanding all the relevant information of a project and then presenting it in a visually appealing and above all easily understandable way.

So, we don’t just make things look more beautiful, because the main part of our work is to simplify and transport information to the viewer. Doing so, we make use of all different kind of media, be it photography, illustration or … donuts! 

Throughout the last years data visualisation has emerged into an acknowledged field in the world of design.

Here are some examples of infographics and data visualisation that might inspire you and convince you that information graphics don’t have to be boring excel tables.

Compare your daily routines with those of famous people.

Did you ever wonder about the most used colours on flags in the world? Well, check it out anyway, because there is this beautiful infographic about it.

Are there still traces of the formerly divided Germany? Combined with the art of scrollytelling (storytelling +  scrolling) these charts show how there are still some diferences between East and West.

This website shows that the refugee crisis isn’t just a current topic, it already dates back decades.

Sarah Illenberger uses photography as a tool to display statistics in a playful and humorous way.

And, finally, I would like to share an example with illustrations.

I hope I made you find the beauty in data!


Katrin Kohl, Junior Visual Designer